The TSIRO Alliance

Public-private partnership - Madagascar, 2021 - 2026
TSIRO stands for “Thriving & Sustainable Investments for land Restoration & Economic Opportunity”

About TSIRO

The TSIRO Alliance is an innovative public-private partnership aimed at conserving Madagascar's unique biodiversity while improving the livelihoods of small-holder farmers through sustainable fine cocoa and spice production.

Launched in 2021, this $5.8 million initiative brings together USAID, Catholic Relief Services, and several private sector partners from the specialty chocolate industry.

The TSIRO Alliance focuses on two key areas: The Djana region in the Northwest and the
Vatovavy and Vitovinany regions in the Southeast of the island. Both regions have an extremely high potential for sustainable agricultural production but are vulnerable to poverty, malnutrition, and deforestation.

TSIRO Partners

The United States Agency of International Development funds 50% of TSIRO activities and has a long track record of public-private partnerships.
CRS brings its climate-smart agriculture, value chain development, SILC methodology, and community engagement experience.
The Heirloom Cacao Preservation Fund identifies tree species and farmers interested in growing cacao varietals to be designated and scaled up.
Beyond Good sources Madagascar cacao, produces its chocolate bars in Antananarivo, and links to the U.S. and European markets.
Guittard is a long-term partner of Åkesson’s Organic with expertise in flavor development, sustainable sourcing and community outreach.
Åkesson’s Organic develops a vocational training center to support adults and youth with a focus on gender roles, nutrition, literacy and essential business skills.
Sahanala enhances the activities of farmers by providing them with the necessary elements for responsible farming and obtaining quality products.
SCCA provides business development and communication support and links to a global network of experts and consumer touchpoints.

TSIRO’s Impact

Driving Positive Change

  • 70% of participating farmers will use improved, sustainable agroforestry and agriculture techniques for cacao and spice production to protect/expand habitat for biodiversity by 2026.

  • 60% of participating farmers and 80% of farmer groups will have improved financial & organizational management capacities for collective action by 2026.

  • 60% of participating farmers and their households will have diversified income sources sufficient to support education, health, sustainable energy, and other basic needs by 2026.

  • A 30% increase in consumer participation in awareness and education platforms and a 20% increase in private sector awareness of the environmental and biodiversity benefits of responsible cocoa and spice production by 2026.

TSIRO’s Achievements to date

  • 12 cooperatives with $1,215.366 of sales
  • 672,472 plants on 2,403 hectares of restored land
  • 499 SILC groups with $227,711 of savings
  • $913,718 of leverage from private sector companies

In Malagasy the word TSIRO means ‘flavor’ or ‘taste’.

Madagascar's Biodiversity at Risk

Madagascar’s incredible biodiversity is slowly disappearing as communities resort to destructive farming practices to cultivate their land. With already high rates of deforestation, poverty, and malnutrition, the island nation of Madagascar has an urgent need for holistic, innovative solutions. Currently, Madagascar faces many problems:

  • Deforestation: Over 75% of forests lost, endangering many species
  • Poverty: 75% of the population lives on less than $2 per day
  • Malnutrition: 47% child stunting rate, among the world's highest

The TSIRO Alliance addresses these challenges through sustainable cacao and spice production. Our approach:

  • Implements agroforestry systems to protect habitats
  • Provides farmers with diversified income sources
  • Promotes biodiversity-friendly agricultural practices

By purchasing sustainable fine chocolate from Madagascar, you directly contribute to preserving this irreplaceable ecosystem and improving local livelihoods. Every purchase helps balance conservation with economic development, ensuring a brighter future for Madagascar's people and its extraordinary wildlife.

News & Features

The TSIRO Alliance in the Media

World Cocoa Foundation

Unlocking Public-Private Partnerships (PPPs) for Sustainable Cocoa Production

StoryScape

A growing success story: USAID partnerships deliver results for people and the planet

Confectionery News

Thriving Ecosystems: How the TSIRO Alliance in Madagascar redefines success for specialty cocoa

BiodiversityLinks

Together, We Thrive: How Community Support Can Make a Difference in Forest Conservation

Manufacturing Confectioner

Celebrating Chocolate and Spice Partnerships in Madagascar

USAID Private Sector Engagement Exposure

Madagascar: Finding The Sweet Spot For Fine Cacao Farmers And Wildlife

FAQ

Learn more about the TSIRO Alliance
Couldn’t find the answer to your question? Please get in touch with us!

The TSIRO Alliance is a joint initiative of the U.S. Agency for International Development (USAID), Catholic Relief Services, Specialty Cocoa & Chocolate Associates, and the Heirloom Cacao Preservation Fund, as well as private sector companies Madecasse-Beyond Good, Guittard Chocolate, Akesson’s Organic and Sahanala Madagascar. 

Over a five-year period, the alliance will invest $5.8 million, dedicated to conserving biodiversity and improving the well-being and prosperity of local communities in Madagascar through sustainable fine cacao and spice production.

Farm Management Training

Two thousand Malagasy farmers will receive hands-on training in various agroforestry practices and the planting, maintaining, and harvesting of cacao and other spices. TSIRO will establish demonstration plots in strategic areas of the program area and will organize training, exchange visits, and pilot innovative techniques. Additionally, field technicians will conduct site visits to individual farm plots to provide more site-specific support.

Vocational Training

TSIRO will also support a vocational training/education program to encourage youth to learn cacao and spice production techniques, literacy, numeracy, and languages linked to economically viable and environmentally friendly opportunities. For example, Akesson’s Organic and Guittard Chocolate will reutilize plastic to build/sell bricks or green charcoal that could provide energy for value chain activities.

Tree Nurseries and Agroforestry

TSIRO will continue to support existing and new tree nurseries. Access to inputs is critical for farmers to expand the production of key cacao and spice trees and plants. To diversify production, agroforestry systems will also include fruit trees, endemic trees, and other trees & plants such as fruits, medicinal plants, and others.

Post-Harvest Materials & Training

To increase cacao quality, the Alliance will provide fermentation boxes and drying pads. In addition, TSIRO will train farmers on fermenting and drying techniques to produce fine flavor cacao using fermentation boxes rather than banana leaf fermentation. Fermentation centers will be developed on larger farm plots or community sites for optimal “bulking” of farmers’ products and leveraging markets to larger buyers, including TSIRO partners Beyond Good, Guittard, and Akesson’s.

Business Development Tools & Infrastructure

The TSIRO Alliance will provide basic tools, infrastructure, and supplies to improve farmers’ business management skills & access to financing early in the project (Years 1 and 2).  As businesses grow, TSIRO also plans to bring a Business Services Development Specialist on board to support well-performing farmers groups to become “investment ready.”

Basic Financial Education

Through CRS’ Savings and Internal Lending Committees (SILC) approach, 4,000 young people will learn basic financial skills. Youth participants will learn financial management, and household budgeting and have access to small loans that can cover costs for agricultural inputs or other needed items and also save money for education or health fees.

Basic & Advanced Marketing Training

CRS will work with private sector partners and field technicians to implement a basic and advanced marketing curriculum. Further, CRS will work with farmers to incorporate and learn to collect data on farms using Farm Trace software. TSIRO will also work with private sector partners to strengthen Farm Trace systems (environmental and supply chain data) to help better monitor and adaptively manage the different parts of the supply chain to make it more efficient and effective.

Land Tenure & Land Rights

The TSIRO Alliance will conduct a land tenure assessment in the first year to determine the true nature of land tenure in target communities. In communes where land tenure impedes agricultural production or farmer safety, TSIRO will help secure land rights for farmers to the extent possible.  Finally, TSIRO will determine if resources are available to support land tenure programming in these areas by working with the local government and the World Bank Land Tenure Program.

Madagascar comprises 95% of the land that makes up the Madagascar & Indian Ocean global biodiversity hotspot; One of the 36 priority areas identified worldwide. The extreme diversity and high levels of taxonomic endemism combined with the high levels of degraded natural ecosystems make Madagascar a global priority for conservation and biodiversity investments.

The Tsaratanana Forest Corridor (COMATSA) and the Fandriana-Vondrozo Forest Corridor (COFAV) landscapes are important ecological zones under threat. Located in the northeast and the southeast of Madagascar, both have a high potential for sustainable agricultural production. However, poverty, malnutrition, and a lack of access to essential resources such as education, training, and inputs contribute to their degradation.

Because more than 90% of animals live in forests or woodland, deforestation has a devastating effect on Madagascar’s wildlife. Of the world’s 25 most endangered primates, six are Madagascar lemurs. According to the World Bank, slash-and-burn agriculture (tavy) accounts for 80 to 95% of deforestation. Fuelwood collection and charcoal production using timber from non-plantation forests account for 5 to 20% of deforestation. Seventy percent (70%) of the population uses wood, and 26% use charcoal as the primary cooking fuel per United Nations (UN). Indirect drivers include poverty, lack of infrastructure and investment in agricultural productivity, illegal timber exploitation and artisanal mining, poor governance, and corruption.

TSIRO Alliance’s Theory of Change fruits from a strong analysis of evidence-based approaches and promising practices that partners have implemented in Madagascar and other countries:

The TSIRO Alliance believes that…

  • IF markets incentivize rural farmers (including youth) and farmer groups to improve and scale up sustainable fine cacao and spice-based agroforestry systems (integrated with spices, fruit, and endemic trees/plants) that increase forest and biologically diverse habitats; and

  • IF rural farmers (including farmer groups) and their families stabilize their incomes through improved resource management and participation in more efficient and well-managed value chains (led by the private sector);

  • IF communities actively engage in environmental stewardship of critical biodiversity and ecosystem services; and

  • IF consumer demand for environmentally friendly and responsible cacao and spice products is increased;

  • THEN biodiverse ecosystems will be conserved, and the well-being of small and medium-holder farmers and communities will be improved in the Tsaratanana (COMATSA) and the Fandriana-Vondrozo Forest Corridor (COFAV) landscapes.

The TSIRO Alliance will work with the Heirloom Cacao Preservation Fund (HCP) to identify tree species and farmers interested in and capable of growing unique cacao varietals. Later on, these trees can be designated and scaled up in collaboration with interested private sector partners. TSIRO partner Akesson’s Organic already has HCP designation, while Beyond Good is moving towards designation at some of their farms in the northeast of Madagascar.

 

Get in touch!

Support the TSIRO Alliance

Olivia Rasolomampianina

Chief of Party at Catholic Relief Services
Email: [email protected]

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